FMCG Sales | Distribution | Merchandising | Brand Agents | Account Management | Australia

About US

Supermarketing has been a trusted name in FMCG wholesale and distribution for more than 26 years. We connect brands and independent retailers across Australia with reliable supply, competitive pricing, and hands-on support — from shelf placement, relay services to best in class key account management and direct retailer collaboration. Our point of difference is clear communication, dependable supply and dedicated service across the supermarket industry.

What we offer

How we help you grow

Warehouse and wholesale distributionWarehouse and wholesale distributionWarehouse and wholesale distributionWarehouse and wholesale distribution

Wholesale range & distribution

Access to key brands through one wholesale partner.

  • Core range including G-Fresh, Bow Wow, Rosella, Buderim, Huggie, Capi, CoCoCoast and many more
  • 1,000+ quality products from over 50+ Australian and international brands and suppliers
  • Consistent supply and strong brand performance at retail level

We work with leading FMCG brands to keep shelves stocked and retailers competitive.

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Field sales & in-store execution

Choose from a wide range of solutions designed to maximise profitability.

  • Upselling and optimised product placement via our dedicated and experienced field sales team
  • In-store display setup, and retail-level customer support
  • Direct retailer collaboration and renowned relay service
  • Promotional/Pricing and ranging compliance

Our experienced field team handles the heavy lifting so you can focus on running your store or developing your brands.

Retail shelf executionRetail shelf executionRetail shelf executionRetail shelf executionRetail shelf executionRetail shelf executionRetail shelf execution

Partnership & service

Reliable supply, dedicated service, and clear communication.

  • Hands-on sales approach and long-term distributor relationships
  • Market insights tailored to independents and the FMCG channel
  • A one-stop partner for sourcing, service, and competitive pricing

We aim to be your complete FMCG partner — simple, efficient, and scalable.

Trusted by leading brands and suppliers across Australia's independent network.

Rosella
Scrub Daddy
Buderim
G-Fresh
Capi
Coco Coast
Bow Wow
Pink Stuff
Rosella
Scrub Daddy
Buderim
G-Fresh
Capi
Coco Coast
Bow Wow
Pink Stuff

Featured range

Devondale Grape Sparkler

Devondale Grape Sparkler

Beverages

Rosella Pickled Red Onion

Rosella Pickled Red Onion

Pantry

Natural Vanilla

Natural Vanilla

Baking

CocoCoast Coconut Water

CocoCoast Coconut Water

Beverages

De-Solv-it Airfreshners

De-Solv-it Airfreshners

Household

Scrub Daddy Tangerine Clean

Scrub Daddy Tangerine Clean

Cleaning

G-Fresh Popcorn Sprinkle

G-Fresh Popcorn Sprinkle

Pantry

Devondale Grape Sparkler

Devondale Grape Sparkler

Beverages

Rosella Pickled Red Onion

Rosella Pickled Red Onion

Pantry

Natural Vanilla

Natural Vanilla

Baking

CocoCoast Coconut Water

CocoCoast Coconut Water

Beverages

De-Solv-it Airfreshners

De-Solv-it Airfreshners

Household

Scrub Daddy Tangerine Clean

Scrub Daddy Tangerine Clean

Cleaning

G-Fresh Popcorn Sprinkle

G-Fresh Popcorn Sprinkle

Pantry

Real relationships

Real supply

SuperMarketing has been a trusted name in FMCG wholesale and distribution for more than 25 years. We built our reputation on reliable supply, competitive pricing, and direct relationships with both brands and independent supermarkets.

Today we work with hundreds of stores and leading Australian and international brands, providing a bridge between supply and retail that drives growth for both. From field sales and in-store execution to logistics and account management, our hands-on approach continues to set us apart.

Trusted nationwide

Australia-wide

25+

Years experience

1,200+

Customers

50+

Brands

Trusted and long-term relationships across Australia's independent retail network.

Ritchies
Champions
Supabarn
Michael
RedDrop
Le-Max Group
IGA Ryan
Carlos
Bernardis
Supamart IGA
Ahmedi Group
Country Grocers
FoodWorks
OTR
Khans Group
Llyods Group
IGA
Retail Partner
Australian Butcher Store
Ritchies
Champions
Supabarn
Michael
RedDrop
Le-Max Group
IGA Ryan
Carlos
Bernardis
Supamart IGA
Ahmedi Group
Country Grocers
FoodWorks
OTR
Khans Group
Llyods Group
IGA
Retail Partner
Australian Butcher Store

What makes us
Different

SuperMarketing is a dynamic FMCG wholesaler and distributor delivering quality products at competitive prices across Australia. Our hands-on approach and direct collaboration with retailers have built strong, long-term relationships.

We know how to help you

We know how to help you

We understand the complexity of today's FMCG retail market. We help retailers maximise shelf space, improve margins, and access competitive wholesale deals.

Your one-stop FMCG solution

Your one-stop FMCG solution

Products, services, and competitive pricing under one roof — making sourcing simple, efficient, and scalable for independent supermarkets.

National footprint

National footprint

From our early days servicing local retailers to today's national footprint, we stay focused on helping brands reach the right shelves and stores access the right products.

Integrity & delivery

Integrity & delivery

For over two decades our values have stayed the same: integrity, communication, and delivery — ensuring satisfaction across the supermarket industry.

Our team

are the difference

Meet the team behind SuperMarketing's commitment to quality and service.

Harry Vetos

Harry Vetos

Director

Harry Vetos, co-founder of Supermarketing, leads with experience, strong relationships, and a culture-driven, results-focused approach.

Mina Vetos

Mina Vetos

Director

Mina Vetos, co-founder of Supermarketing, shapes operations through strategic insight, strong governance, and a focus on sustainable growth and team excellence.

Justin Loos

Justin Loos

General Manager

Justin Loos, GM of Supermarketing, brings 20+ years’ FMCG experience, driving innovation, strong partnerships, and value-led growth across independent supermarkets and suppliers

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Why retailers
Partner with us

Deep FMCG knowledge

We understand independents, ranging, and what moves at shelf.

Strong relationships

Hands-on sales and direct collaboration with retailers have built long-term trust.

Proven execution

From displays to relay services — we focus on value at every stage.

Long-term partnerships

We grow with our partners — with clear communication and dependable supply.

FMCG wholesale · Australia

Have a Sales and Distribution enquiry?

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Let's Talk

Get in touch for wholesale enquiries, partnerships, or general questions. We do not sell directly to the public — trade customers only.

Brands & suppliers

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Stores & retailers

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