Supermarketing has been a trusted name in FMCG wholesale and distribution for more than 26 years. We connect brands and independent retailers across Australia with reliable supply, competitive pricing, and hands-on support — from shelf placement, relay services to best in class key account management and direct retailer collaboration. Our point of difference is clear communication, dependable supply and dedicated service across the supermarket industry.
What we offer
Access to key brands through one wholesale partner.
We work with leading FMCG brands to keep shelves stocked and retailers competitive.
Choose from a wide range of solutions designed to maximise profitability.
Our experienced field team handles the heavy lifting so you can focus on running your store or developing your brands.
Reliable supply, dedicated service, and clear communication.
We aim to be your complete FMCG partner — simple, efficient, and scalable.
Devondale Grape Sparkler
Beverages
Rosella Pickled Red Onion
Pantry
Natural Vanilla
Baking
CocoCoast Coconut Water
Beverages
De-Solv-it Airfreshners
Household
Scrub Daddy Tangerine Clean
Cleaning
G-Fresh Popcorn Sprinkle
Pantry
Devondale Grape Sparkler
Beverages
Rosella Pickled Red Onion
Pantry
Natural Vanilla
Baking
CocoCoast Coconut Water
Beverages
De-Solv-it Airfreshners
Household
Scrub Daddy Tangerine Clean
Cleaning
G-Fresh Popcorn Sprinkle
Pantry
SuperMarketing has been a trusted name in FMCG wholesale and distribution for more than 25 years. We built our reputation on reliable supply, competitive pricing, and direct relationships with both brands and independent supermarkets.
Today we work with hundreds of stores and leading Australian and international brands, providing a bridge between supply and retail that drives growth for both. From field sales and in-store execution to logistics and account management, our hands-on approach continues to set us apart.
Trusted nationwide
Australia-wide
25+
Years experience
1,200+
Customers
50+
Brands
SuperMarketing is a dynamic FMCG wholesaler and distributor delivering quality products at competitive prices across Australia. Our hands-on approach and direct collaboration with retailers have built strong, long-term relationships.
We understand the complexity of today's FMCG retail market. We help retailers maximise shelf space, improve margins, and access competitive wholesale deals.
Products, services, and competitive pricing under one roof — making sourcing simple, efficient, and scalable for independent supermarkets.
From our early days servicing local retailers to today's national footprint, we stay focused on helping brands reach the right shelves and stores access the right products.
For over two decades our values have stayed the same: integrity, communication, and delivery — ensuring satisfaction across the supermarket industry.
are the difference
Meet the team behind SuperMarketing's commitment to quality and service.
Harry Vetos
Director
Harry Vetos, co-founder of Supermarketing, leads with experience, strong relationships, and a culture-driven, results-focused approach.
Mina Vetos
Director
Mina Vetos, co-founder of Supermarketing, shapes operations through strategic insight, strong governance, and a focus on sustainable growth and team excellence.
Justin Loos
General Manager
Justin Loos, GM of Supermarketing, brings 20+ years’ FMCG experience, driving innovation, strong partnerships, and value-led growth across independent supermarkets and suppliers
We understand independents, ranging, and what moves at shelf.
Hands-on sales and direct collaboration with retailers have built long-term trust.
From displays to relay services — we focus on value at every stage.
We grow with our partners — with clear communication and dependable supply.
FMCG wholesale · Australia
Get in touch for wholesale enquiries, partnerships, or general questions. We do not sell directly to the public — trade customers only.
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