White King

Originating in the 1950s, White King is Australia’s iconic household cleaning brand.

From humble beginnings as a liquid bleach brand, it now houses over 40 products, across household cleaners, toilet cleaners and laundry products – each one standing for the ultimate in powerful cleaning solutions.

White King is Australia’s number 1 bleach* and enjoys extensive loyalty from consumers spanning many generations who have found that it works the first time, every time – no matter how big the clean.

For a job well done, always choose White King.